February 7, 2023
Solera Wraps Up a Successful Showing at 2023 NADA
Highlights from the Dealer Business’ NADA Presence
Thousands of car dealerships from around the world came together in Dallas, Texas for the 2023 National Automobile Dealers Association (NADA) Show to network, learn about emerging trends in the industry, and find new solutions to help them boost sales and streamline operations.
Our Vehicle Solutions business, provider of dealership solutions and services, made a splash at the convention. We introduced enhancements and new integrations to our already industry-leading products and solutions, while also connecting with prospects and customers and sponsoring the Women Driving Auto Retail networking event.
What You Missed at NADA 2023
In case you didn’t get a chance to meet with us, here’s a recap:
- New integrations and enhancements: Solera announced a newly completed integration between two of our top industry solutions, AutoPoint Journey and LoJack, creating new capabilities that help auto dealers better reach and engage customers. Inside our booth, our experts demoed this enhanced digital marketing and media capability. Dealers can now drive increased revenue and engagement and build deeper customer loyalty.
- Solera Studios: Keep an eye out for new content from Solera Studios, which debuted at the NADA Show. Our new in-booth, fully functional video space was designed to record content, conduct interviews, make announcements, and capture testimonials throughout the 2023 event. We spoke with our customers, stakeholders, product and solution owners, and leadership to stay on the pulse of auto dealer industry needs and trends.
- The Mercedes-AMG PETRONAS Formula One car: Fresh off the announcement of our new multi-year partnership with the Mercedes-AMG PETRONAS team, the 8-time Formula One World Champions, we displayed their iconic 2022 model within our booth. It turned heads and created amazing buzz during the three-day event and marks only the beginning of our relationship with the racing team, led by drivers Lewis Hamilton and George Russell. The 2023 season vehicle, featuring Solera branding, will be unveiled in the UK on February 15th.
- Networking opportunity: We were the proud networking sponsor of NADA’s Women Driving Auto Retail (WDAR) event. The WDAR initiative seeks to empower women in the automotive industry by sharing ideas and providing tools to help increase female employment in car dealerships. During the breakfast gathering, 500 dealership leaders, team members, and exhibitors listened as Amy Nelson, CEO of The Riveter, and Stephanie Chung, WheelsUp founding CGO and global brand ambassador, shared solutions-specific keynote addresses.
How Solera’s Vehicle Solutions Products Transforms Dealerships
While you may have missed the event, there’s still time to catch up on the new integrations and enhancements and learn how we can help your dealership. Whether it’s marketing and sales, financing and titling, or service and repair, we offer solutions and services to help transform your dealership.
Our solutions can unlock new efficiencies, provide actionable insights, elevate your customer experiences, and help retain business year after year.