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October 28, 2023

Solera Supports Next Generation of Automotive Technicians at 2023 SEMA Show

Sponsor of Best Young Tech Award Provides In-Depth Insights and Solutions for Automotive Industry

Westlake, Texas (October 28, 2023) – Solera, the [AC1] leader in global vehicle lifecycle management, is proud to be a sponsor of the Best Young Tech Award at the 2023 SEMA Show. This sponsorship includes a special gift: a one-year subscription to Solera’s state-of-the-art automotive service platform, Direct-Hit® Pro Academy by Identifix. This subscription will equip the winner with extensive knowledge and skill to recognize and address automotive repair issues.

“At Solera, we believe in supporting up-and-coming technicians and helping them excel in their trade,” remarks Executive Vice President of Sales for North America, Tony Graham. “We are honored to be part of this special award that will help young technicians develop their automotive repair skills.”

The Best Young Tech Award was launched in 2021 by PTEN and Motor Age to recognize aspiring automotive technicians across the United States. By sponsoring the Best Young Tech Award and providing the winner the opportunity to gain access to Direct-Hit® Pro Academy, Solera is committed to equipping the next generation of vehicle technicians with the necessary skills to become successful in the automotive industry.

On the same note, Solera will also be hosting two booths, Booth #11867 North Hall and Booth #32138 South Hall at the 2023 SEMA Show. Visitors will have the chance to explore and learn more about Solera’s innovative business services and technical solutions. Identifix Shop Manager, Audatex, and many other Solera platforms will all be on display at each booth location, showcasing products designed to revolutionize business operations for automotive professionals.

Solera will also join the discussion on how to address challenges in the automotive industry. These challenges include addressing parts shortages, staffing shortages, scaling growth and combating inflation. Visit Solera’s booths to learn more about these topics and discuss solutions with industry experts.

About Solera:

Solera is a leading global provider of integrated vehicle lifecycle and fleet management software-as-a-service, data, and services. Through four lines of business – vehicle claims, vehicle repairs, vehicle solutions, and fleet solutions – Solera is home to many leading brands in the vehicle lifecycle ecosystem. Solera empowers its customers to succeed in the digital age by providing a “one-stop shop” solution that streamlines operations, offers data-driven analytics, and enhances customer engagement. Solera serves over 300,000 global customers and partners in 100+ countries.

For media inquiries, please contact:


Cassandra Harris

[email protected]

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